WhatsApp Marketing: Things Marketers Should Know

WhatsApp has become one of the most popular messaging apps worldwide, with over 2 billion
monthly active users. This presents an opportunity for businesses to reach their customers
directly through WhatsApp marketing. However, before embarking on a WhatsApp marketing
campaign, there are some things you should know.

1. Understand WhatsApp’s Terms of Service
   Before using WhatsApp for marketing, it is essential to understand its terms of service.
   WhatsApp strictly prohibits spam and any form of unsolicited messaging. Any violations of their
   terms of service could lead to your account being banned.
2. Obtain Consent
   In line with WhatsApp’s terms of service, you need to obtain consent from your customers before
   sending them marketing messages. You should not send any unsolicited messages, and if you do,
   you may face legal consequences.
3. Use WhatsApp Business
   To use WhatsApp for marketing, you should use WhatsApp Business, a dedicated app for
   businesses to communicate with customers. This app has additional features such as automated
   messages, quick replies, and labels that help businesses manage their chats better.
4. Leverage the Power of WhatsApp Groups
   WhatsApp groups provide an excellent opportunity for businesses to communicate with their
   customers. You can create groups and invite customers to join, providing a platform to share
   news, updates, and promotions.
5. Use WhatsApp Status Updates
   WhatsApp status updates are a great way to showcase new products, services, or promotions.
   Status updates disappear after 24 hours, so it is a great way to create a sense of urgency.
6. Provide Excellent Customer Service
   WhatsApp is an excellent platform to provide customer support. Responding promptly and
   courteously to customers’ queries and concerns will help you build a good reputation.
7. Measure Your Success
   Like any marketing campaign, it is essential to measure the success of your WhatsApp
   marketing. You can track metrics such as the number of messages sent, the number of messages
   delivered, and the number of responses received.

WhatsApp marketing can be a powerful tool to reach your customers directly. However, it is
crucial to use it ethically and with the customer’s consent. Always comply with WhatsApp’s
terms of service and provide excellent customer service to build a good reputation. If you keep
these things in mind, you can create a successful WhatsApp marketing campaign that delivers
results.