Digital Marketing

Role of Chatbots in Digital Marketing

Without a doubt, we can say chatbots are one of the most fascinating applications of AI in the
field of digital marketing. With chatbots, you can automate a significant portion of your
customer communication process without sacrificing customer care and support. These AI-
powered chatbots are soon going to be everywhere, so it’s critical to understand how they operate
and incorporate them into your strategy if you want to stay competitive.

In what ways are chatbots changing digital marketing?

Chatbot marketing is a way of promoting products and services using a chatbot, a computer
application that can engage in a conversation with a user through a given scenario or with the
help of artificial intelligence. Brands use chatbot builders to create this virtual assistant and
connect it to messaging apps like Facebook Messenger, WhatsApp, Snapchat, Telegram, etc. or
add it to their website. Chatbots can be used to prepare FAQs and programme them with
different questions and appropriate answers for each, creating a scenario that they find very

Chatbots engage customers in conversations through automation, giving them personalized
responses in real time. It also allows customers to schedule a demo, learn more about the brand,
and converse in live chat. Also, offer “exclusive” discounts that only your chatbot can offer. This
helps with personalization and helps convert traffic into leads.

How can a digital marketing plan use chatbots?

Chatbots are increasingly used in marketing to simplify communication between marketers and
their customers. At the same time, they present new opportunities for companies to improve the
way they interact and reduce customer service costs. Yet all of this is only possible through the
most creative human intervention. After all, it is programmers who configure, control and
improve chatbots. For this reason, many companies not only use chatbots to automate responses
but also use digital marketing strategies to improve their operations.

Chatbots are programmed to do the same, simulating a live chat or talking to a customer, asking
the right questions to understand what the customer wants, and answering questions to help the
customer make an informed decision. Unlike human representatives, who can only interact with
a limited number of customers at any given time, chatbots can deal with multiple customers
simultaneously, reducing wait times and increasing customer satisfaction.

If practised well, chatbots are a fantastic tool for taking your digital marketing and business to
the next level.


Aria Anand