Digital Marketing is digital communication that means communicating marketing campaigns digitally. It is the advancement of brands to associate with potential clients utilizing the web and different types of digital communication. This incorporates emails, social media reach outs, online promotion, multimedia campaigns, etc.

Marketing is the practice of distinguishing and fulfilling the client’s needs. Even though promoting has profound roots in business history and culture, Digital Marketing is a moderately new practice. 

Basics of Digital Marketing 

Basically, Digital Marketing alludes to any promoting strategies directed through electronic gadgets. Any web-based marketing endeavors led on the internet are part of this. In order to reach out the customers a business may use websites, blogs, social media, emails, search engines, videos, and so on.

Traditional marketing is considered as a single way communication while digital marketing is two-way communication. Nowadays, screen time is at an untouched high for some individuals. Digital marketing employs this reality, advancing business and administrations across the internet. Thus businesses guarantee that their marketing endeavors are bound to arrive at public, by focusing on them where they invest the greater part of their time.

Categorization of Digital Marketing

There are a few categories of online marketing which include Search engine optimization (SEO), Search engine marketing (SEM), Content marketing, Social media marketing (SMM), Pay-per-click advertising (PPC), Affiliate marketing, and Email marketing.

  1. Search Engine Optimization (SEO) is used to boost the traffic on your site using major search engines.
  2. Search Engine Marketing (SEM) is used to enhance the visibility of your website in search engines and this always comes under paid online advertising.
  3. Content Marketing alludes to creating and publishing texts, videos, blogs, website content, emails for engaging with the public regularly. 
  4.  Social Media Marketing (SMM) is used to promote products and services through social media platforms like Facebook, Instagram, Twitter, Linkedin, etc. In this digital era, it’s the fastest way to reach the public.
  5. Pay-Per-Click Advertising (PPC) is an online process for advertising where a company only pays for its ads when a person clicks on them. 
  6. Affiliate Marketing enables income sharing and pay-per-deal (PPS) pay inside an organization.
  7. Email marketing empowers to send promotional content to customers directly.

There are numerous ways to enhance an advanced digital marketing strategy. For an effective inbound promotion, multiple digital marketing methods can be used. As per reports around 460 million Indian people are now in online engagements. Most brands achieve success and growth through digital mediums. So let’s find out a perfect digital agency for your brand to connect with the people.




Aria Anand