Facebook is the largest advertising audience ever assembled in one place and Facebook Ads a tool that allows you to focus on the exact market you want to capture, the lead you want to convert, and the customer you lost along the way. On Facebook, you can choose the audience for your ads by using filters, which allow you to target your audience in three ways: by interests, demography and geography. So your ads reach the right audience and will be seen only by users you have profiled.
Facebook advertising allows for leveraging of word-of-mouth and social proof, which are powerful tools in advertising. When people see that a friend already likes a product, trust barriers can be broken down much more quickly than with advertising alone.With Facebook ads, users see the ads on a regular basis, Which is the key in Brand Building.
Google’s Pay Per Click (PPC) advertising method guarantees return on investment, as your website is placed in the top search results precisely to get the traffic right away. You pay only for the click. PPC advertising can be cheap if you know the tips and techniques for using it. With Google Adwords you can have highly-targeted, low cost, high conversion campaigns. Antz Media is a competent professional digital marketing agency that can facilitate you to attain the most out of your paid search campaign. The proven track record says it all.